LendingTree is a marketplace for connecting consumers with multiple offers. LendingTree was founded in 1996 by an accountant named Doug Lebda. Mr. Lebda was searching for a mortgage and found the online process very cumbersome. Mr. Lebda saw this an opportunity to launch LendingTree.

LendingTree was officially launched nationally in 1998 with its headquarters in Charlotte, North Carolina. LendingTree has been purchased by InteractiveCorp and is now part of Tree.com.

Interactive also owns the dating site match.com which seems like a perfect fit, they match loans and couples.

LendingTree is an online lender that connects consumers with lenders. LendingTree is not a loan provider, they act as a broker between the customers and lender. LendingTree makes their money by making the connection to the lenders. 

LendingTree Application

The LendingTree website online application is very smooth, with simple step by step instructions connecting you to over 1,000 mortgage lenders, insurance providers, personal loans, auto loan specialists, business loans, education loans, credit cards providers, credit report and credit repair services. 

Mortgage Services

There were 1,515 mortgage lenders listed on under mortgage review. We reviewed the mortgage service providers page by page and found banks and companies specializing in mortgages. They explain in detail all of the different services by product and provide calculators including debt to equity. 

Here is a list of the products offered under mortgages:

Loan Amounts Any Mortgage Amount
Required Credit Score Credit Score Requirement Varies with Product (FHA, Conventional, VA) Down Payment, Purchase Price of Home:
Types of Income Salaried,
Variable Rate Option Yes offered for all products
APR Range

APR will Fluctuate with the following:

  • Term Selected (5, 10, 15, 30 Year)
  • Fixed or Variable Rate
  • Type of Mortgage Selected (FHA, Conventional, VA)
  • Federal Prime Interest Rate Fluctuations
  • Individual Lender making offer
Loan Term Mortgage Term - 5 years to 30 years for all products offered.
Repayment Schedule Various choices
Credit Inquiry Hard Credit Inquiry
Fees and Closing Costs Closing Fees, Legal Fees, Prepayment Fees
Secured Loans Secured by property
Co-Signer Yes
Direct Deposit Funds are disbursed at closing
Loan Purpose To purchase a home (primary, secondary, or rental)
Qualifications U.S. Citizen, permanent resident with documentation
Allows Military Yes
Insurance Mortgage Insurance offered by 3rd company at time of close
Legal Documents Required U.S. Citizen, Green Card
Number of Offers 5 free loan offers within minutes of
Customer Service Phone, email, fax,

Personal Loans

The 48 personal loan providers include banks, online banks, peer to peer lenders and loan aggregator companies. They have personal loan lenders for most credit scores including installment loans with bad credit up to $35,000 loans with excellent credit.

We found it interesting that LendingTree caps the loan request at $35,000 when many companies on their site offer loans for much higher amounts.

Automobile, Boat, RV and Powersport Lending Services

The 69 auto loan providers include banks, credit unions, car dealerships and financial service lenders that specialize in auto financing loan and auto insurance. The website guides you through the steps in every category listed below. The service also includes a loan calculator to guide you through the monthly costs.

Lending Tree has an extensive list of services for all types of vehicles including:

Student Loans

LendingTree list 14 private student loan and student loan refinancing companies on their site. They have banks, peer to peer lenders and student loan aggregators like credible. They have some of the largest student loan lenders like SoFi and Lendkey, who work with the credit unions.

They make the process very simple with only a few fields to complete. They will require the name of your school, funding amount when you will graduate and contact information. 

Their lenders offer: 

Credit Repair

LendingTree has 3 credit repair providers on their site offering monthly services ranging from $69 to $99. per month. 

Credit Cards

LendingTree offers all of the top credit card providers on their site.

The rewards program includes cash back, travel, business, gas, and prize rewards.

LendingTree is representing Citibank, Chase, Capital One, Barclays, Bank of America, Discover, American Express and Wells Fargo. 

We see that they offer service with all types of credit scores including secured credit cards.

Here is a list of the companies credit cards:

  • Visa
  • Master Card
  • America Express
  • Discover

Business Loans

LendingTree's lists 35 business loan providers offering small business loans, SBA loans, Lines of credit, equipment loans, working capital, equipment financing, short and long-term loans, and account receivable funding. They list some of the largest online business loan providers and many other companies specializing in business funding. 

Debt Settlement

We found a few debt settlement providers listed in amongst the other lenders. The debt settlement companies do not have a button yet, but we are guessing one may appear soon. 

Free Credit Report

LendingTree will check your credit score at no charge and it will not show up on your credit score. Having current credit score information will provide you an indication of what to expect for a loan offer. 

How LendingTree Makes Money

LendingTree is paid by the lenders for leads. Their system matches the consumer's application with the lenders that best suit the customer's requirements. 

Where Does LendingTree Operate

Lenders operate in all 50 states and Washington DC.


  • 18 years of age and a US citizen
  • A co-signer is accepted by some lenders
  • Military status includes: Active Duty Status, Military Dependant, Non-Military and Veterans
  • Credit scores will vary by lender 

LendingTree Consumer Affairs Rating on April 25, 2018

LendingTree had a 2.7/5.0 rating from 172 votes.

LendingTree Complaints

We have reviewed numerous complaint sites including the Better Business Bureau (BBB) and Consumer Affairs, and the complaints seem to all be quite similar.

When you have requested a loan service from LendingTree, you receive a lot of calls from companies offering you a loan or service that you originally applied for as well as many that you did not.

LendingTree responded to these complaints with the following:

Contact LendingTreeSocial@LendingTree.com and we can add you to our DNC list

The other item we saw numerous times in the complaints were lenders completing a hard pull on their credit report when they were not given permission. 

The complaints above were posted one day before we posted this review on April 25, 2018.


  • Use an email address that is not connected to your work or personal account. Would suggest creating an email address for dealing with processes like this.
  • LendingTree responded to every complaint that we came across.
  • LendingTree was praised throughout the reviews for excellent customer service.

Check out this article below regarding the hard credit pull.

Fact or Myth that a Hard Inquiry or Hard Pull will Harm your Credit Score

If you are searching for a home, student loan or vehicle loan, do not be as concerned with hard inquiries stopping you from shopping for the best deal. Fico offers a 30-day grace period before loan inquiries appear in your Fico credit scores and Fico records many inquiries as a single pull within a specific time period. The older Fico scoring process allowed 14 days and the newest version are now up to 45 days. If you apply for several credit cards, these inquiries will be on your credit report individually. 

Article from MyFico

MyFico explains the when you are searching for new credit it can equate to higher risk, but 'most' credit scores are not affected by multiple inquiries from auto, mortgage and student loan lenders within a short period of time. Typically, these are treated as a single inquiry and will have little impact on your credit scores.

MyFico also states that when you are rate shopping for a mortgage, auto loan or student loan, FICO Scores ignore inquiries made in the 30 days prior to scoring. So, if you find a loan within 30 days, the inquiries won't affect your scores while you're rate shopping. In addition, FICO scores look on your credit report for rate-shopping inquiries older than 30 days. If your FICO Scores find some, your scores will consider inquiries that fall in a typical shopping period as just one inquiry. For FICO Scores calculated from older versions of the scoring formula, this shopping period is any 14-day span. For FICO Scores calculated from the newest versions of the scoring formula, this shopping period is any 45-day span. Each lender chooses which version of the FICO scoring formula it wants the credit reporting agency to use to calculate your FICO Scores.


LendingTree Customer Service and Ease of Use

Our testing found the signup process is very easy to use and well designed. If you do not want to complete their forms online, there is a phone number to contact them on the page. 

There are also many other ways to contact LendingTree including email, regular mail service, and a customer care number. 

LendingTree Security Policy (partial)

LendingTree uses well-known and vetted security technologies to protect your data and transmissions between you, LendingTree, banks, loan brokers and real estate professionals participating in the LendingTree Websites (please see the Terms of Use Agreement and Privacy Policy for additional information, definitions, and terms that govern this Policy). Transmissions between LendingTree, banks, lenders, loan brokers, and real estate professionals are encrypted using public key cryptography algorithms with a minimum key size of 128 bits.

LendingTree Strength

  • Customer service
  • Ease of use
  • Convenient 
  • Great loan provider comparisons
  • LendingTree does not charge the customer for services

LendingTree Weakness

  • Too many calls that do not relate to the product the customer is searching for even after the account is closed
  • The complaints were not about LendingTree or their service, but the lenders that they work with
  • Complaints about personal information being shared throughout their lenders 

LendingTree Verdict

  • They have built a great offering, especially for mortgage products
  • LendingTree seems like a great company. We believe that they need to manage their service providers and stop the harassment of their customers